Community in Focus: 'Just A Farmer' community wellbeing event
27 October 2026
Simon Healy, 'Just A Farmer' Executive Producer Leila McDougall, Southern Riverina Wellbeing Collaborative member Jane Harris and Dan Harris at the recent Tocumwal film screening.
From the spark of an idea to a successful community wellbeing event
When war in the Middle East re-escalated earlier this year, there were general concerns about the subsequent impact of rising input costs for local farmers and how this would flow-on to businesses.
Tocumwal resident Anne Jones was particularly worried about how some may struggle to cope with increased fuel and fertiliser prices.
Coincidentally, it was around this time that she saw an advertisement for a film titled ‘Just A Farmer’, which was described as a “compelling drama that authentically portrays the impact of suicide on a rural Australian family”. Importantly it was seen as a catalyst for conversation and change.
“The two just clicked … I thought the conditions (from escalating prices) would be the tipping point for some poor farmer or agribusiness operator, and it was time to act,” Anne explained.
The wheels were soon in motion to bring the film to Tocumwal, with the aim that its messages would resonate with those under pressure and facing mental health challenges.
While the local War Memorial Hall was originally considered a potential venue, issues arose with its suitability as a theatre. After fruitful discussions with Club Tocumwal, its auditorium was locked in for the date of August 26.
The next challenge was to raise sufficient funds. More than $7,000 was required to bring 'Just A Farmer' to Tocumwal, along with its writer and Executive Producer Leila McDougall as a guest speaker.
Anne was delighted with the initial response. On her first day seeking financial support, Batescrew Engineering offered $1,000. Soon after, there was a generous contribution of $2,000 from the Tocumwal Rotary Club.
Further support came from the Southern Riverina Wellbeing Collaborative (SRWC), which successfully submitted an application to Murray Irrigation's 2026 Community Sponsorship Program, securing $5,000 for the initiative.
After Murray Irrigation came on board as the major sponsor, it was all systems go.
Attending 'Just A Farmer' were Christine Marett, the film's Executive Producer Leila McDougall and event organiser Anne Jones.
“When we received the $5,000 it was a wonderful feeling, knowing we would be (financially) covered for the film and all associated costs,” Anne said.
The initial aim was to draw a crowd of about 100. On August 26, 159 people attended to watch the film and listen to the guest speakers.
The night, which started as a simple way to help the local farming community, was an overwhelming success.
SRWC volunteer Bronwyn Atkinson said the event was aimed at reaching "every age group in our rural community"; and not just be limited to farming families.
" We all rely on each other in small communities,” she explained.
“We wanted the film to spark conversations, and a lot of effort was put in to get the setting right, so everyone who left the event felt supported.
“As a duty of care, we had health professionals in attendance who were available to anyone who needed a chat.”
After the screening, SRWC member Jane Harris spoke about group's work, while Leila McDougall and psychologist Dr Georgina Tuck were on hand to answer questions.
There was a display by Lifeline, and attendees received a ‘goodies bag’ containing mental health literature, a mental health diary, a film booklet, small packet of tissues, a pen and some sweets.
These bags were well received, as was the supper that was provided, allowing people to mingle while discussing the film and its themes.
'Just A Farmer' Executive Producer Leila McDougall speaking with the audience following the movie screening.
“We believe the event was worthwhile, getting the message out to the general population on how to recognise poor mental health and when someone needs help, as well as how to get that help,” Anne said.
There were identifiable outcomes from the night, including one guest who spoke with Leila about her issues and was subsequently invited to attend the local Girls’ Shed, which is a craft group that also provides mental health support.
She has since attended a number of sessions at the Girls’ Shed, with a positive impact on the community it supports and her own wellbeing.
“I have met several attendees in the weeks after the screening and they are still talking about the film and the themes it explored,” Anne said.
While shedding light on critical mental health issues in farming communities, 'Just A Farmer' also celebrates the resilience of farmers’ wives and the power of community support amidst heartbreak.
Set against the captivating backdrop of rural Victoria, the film is described as a catalyst for conversation and change which "... captures the essence of Australian farming, addresses mental health gaps in remote regions, and aims to save lives by elevating awareness and fostering dialogue”.
It was an ideal project for the SRWC, which aims to boost the wellbeing of everyone in its community.
“We want to create a resilient community, where people enjoy better mental and emotional wellbeing and are better equipped to deal with life's challenges.”
Michelle Smith, SWRC member
“We want to create a resilient community, where people enjoy better mental and emotional wellbeing and are better equipped to deal with life's challenges,” said Collaborative Coordinator Michelle Smith said.
“Supporting the health and happiness of each resident not only improves the quality of life for individuals but also enhances the overall fabric of the community.
“Healthier and happier people tend to be more engaged and productive, fostering a more vibrant and connected community.”
The Collaborative holds free Mental Health First Aid Trainings, advocates for its community, works with the Finley High School and funds Mental Health and Wellbeing programs.
In May this year, it trained all Year 8 students in Accredited Teen Mental Health First Aid.
Another key initiative was its ‘Out of the Shadows Walk’, held at the Finley Lake on Sunday September 13, which provided the community the opportunity to remember those lost to suicide and to help people in crisis.
“We help where possible at community events and we are also there for anyone who wants to organise an event that supports Mental Health, Suicide Prevention and Wellbeing; like the 'Just A Farmer' screening,” Michelle said.
“If we can be a part of these things, we can make sure that supports and resources are available and also make sure correct language and images will not be harmful.”
The Collaborative promotes personal wellbeing, which is described as “feeling happy, healthy, and content with your life".
SRWC members Michelle Smith and Jane Harris with 'Just A Farmer' Executive Producer Leila McDougall at the August screening.
"It means having a positive physical, mental and emotional state, where you can enjoy and handle life’s ups and downs."
On its website – southernriverinawellbeing.com.au – the group lists the ‘5 Ways to Wellbeing’, with an explanation of each one. They are:
- Connect
- Be Active
- Keep Learning
- Be Aware
- Help Others.
All of these were on display, in one way or another, through the organisation and delivery of the 'Just A Farmer' screening in Tocumwal; an event that started because a community member cared about her fellow residents, culminating in a successful event with positive wellbeing outcomes.
Murray Irrigation's annual sponsorship program is made possible through the support of its customers.
